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Gone are the days of going to a sketchy strip mall to purchase a new vibrator. The best places to buy sex toys make it easy-peasy to explore best-in-class vibes, dildos, and more from the comfort of your couch. Whether you're looking for toys that don't break the bank, splurge-worthy sexiness, or a surprisingly aesthetic gadget, there’s plenty to pick from. Plus, many of our favorite sites run sales regularly and will ship your purchase right to your door in discreet packaging. Below, we’re diving into our favorite places for a nightstand refresh, including old favorites (like Lovehoney and LELO) and underrated recommendations (if you haven’t heard of Smile Makers or PinkCherry, let us introduce you).
Our Top Places to Buy Sex Toys
- Je Joue
- Smile Makers
- MysteryVibe
- PinkCherry
- LELO
- Adam & Eve
- Dame
- Nordstrom
Frequently Asked QuestionsLargeChevron
- How we test and review products
- Our staff and testers
Here’s where to find the sex toys everyone’s buzzing about.
Je Joue
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Je Joue
Mimi Soft Clitoral Vibrator
Je Joue
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Je Joue
Amour Bullet Vibrator with Fluttering Heart Tip
Je Joue
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Je Joue
Hera Flex Rabbit Vibrator with Dual Stimulation
Je Joue
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Je Joue
G-Spot Bullet Vibrator for Intense Pleasure
Je Joue
Why we love it: Je Joue’s sleek sex toys are ideal for beginners and seasoned pleasure-seekers alike. The retailer offers a wide array of vibrators, butt plugs, cock rings, and more that are easy to use and suit every preference. There are even a few lacy lingerie and lube options from popular brands like Sliquid and Pjur to peruse. We also appreciate that every toy comes with a one-year warranty—and that all purchases arrive in discreet packaging (no more awkward run-ins with neighbors or roommates).
Standout toy: The Mimi Soft is Je Joue’s best-selling vibrator, and for good reason. This flat, egg-shaped vibe can be held in your palm or laid anywhere on your or your partner’s body. It offers deep, rumbly vibration patterns (seven, to be exact, along with five speeds) and has a soft, squishy tip for pinpoint precision. It’s even waterproof—perfect for the bathtub or shower.
Smile Makers
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Smile Makers
The Ballerina
Smile Makers
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Smile Makers
The Romantic
The Romantic
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Smile Makers
The Firefighter
Smile Makers
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Smile Makers
The Neighbor
Smile Makers
Why we love it: Smile Makers has been creating elegant, approachable vibrators since 2012. Their lineup includes ergonomic toys like The Firefighter (a clit vibrator) and The Romantic (a G-spot vibrator) —and every model is made from soft, waterproof silicone. Not only will your order ship in low-key packaging, but the charge will also show up as “Ramblin’ Brands Limited” (Smile Makers’ parent company) on your credit card or bank statement for an even more private shopping experience. While Smile Makers toys aren’t returnable (for hygienic reasons), if you’re unsatisfied with your order, the brand will send you a coupon for 30% off your next purchase so you can find a better match.
Standout toy: Start with The Ballerina, a small, bean-shaped vibe that’s designed to cover your entire vulva. It fits comfortably in the palm of your hand, but can also be used hands-free between your thighs (or in the hands of a partner). You’ll also get a satin pouch for storage, a charging cable, and a booklet with some ideas on how to use your new toy—because we could all use some extra inspiration.
MysteryVibe
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MysteryVibe
Crescendo 2
MysteryVibe
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MysteryVibe
Tenuto 2
MysteryVibe
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MysteryVibe
Poco
MysteryVibe
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MysteryVibe
Legato
MysteryVibe
Why we love it: Sex toys and science may not sound like they go together, but MysteryVibe is proving otherwise. The brand designs its products based on independent studies in peer-reviewed research journals and taps doctors (including ob-gyns, urologists, pelvic floor therapists, and physical therapists) to ensure each toy is safe and effective. Try the Legato, a flexible vulva vibe with four motors, or the Poco, a bendy vibe that mimics human fingers. MysteryVibe’s vibrators aren’t just for fun and games—they’re also used by experts to help treat erectile dysfunction and delayed orgasm. But rest assured, the process is still über enjoyable.
Standout toy: The Crescendo 2 is an ultra-flexible vibrator that mimics the different positions of your finger to hug your curves and reach all the right spots. Unlike most other vibes, it has six motors along its length and zero dead spots. Use it internally to target your pelvic floor muscles or your G-spot, or use it externally on your clit (or anywhere else you’d appreciate some rumbly vibrations). The Crescendo 2 can also connect to the MysteryVibe app on your smartphone, where you can design a custom preset program to help you get off every time.
PinkCherry
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Maia
Jessi Rechargeable Mini Bullet Vibe
PinkCherry
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PinkCherry
Remote Control Vibrating Butt Plug
PinkCherry
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CalExotics
Inspire Flickering Intimate Arouser Vibe
PinkCherry
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Svakom
Erica App Controlled Wearable Vibe
PinkCherry
Why we love it: If you're interested in trying new sex toys but don't want to spend a small fortune, head to PinkCherry. It has an impressive variety of sex toys, including anal toys, remote control vibrators, bullet vibrators, strokers, and more. It’s not uncommon to see vibrators and toys available for less than $5—yes, seriously. Plus, your order ships in a plain brown box with a return label that says "Customer Service" to discourage any nosiness.
Standout toy: Why complicate things? The Maia Jessi Rechargeable Mini Bullet Vibe has 10 settings and patterns to explore, all of which are controlled with a single, easy-to-use button. The slim design is travel-friendly and easy to maneuver between bodies during partnered sex. But don't underestimate it just because of its petite size: This toy is plenty powerful, according to dozens of reviews.
LELO
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Lelo
Sila
Lelo
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Lelo
Tiani 3
Lelo
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Lelo
Enigma Double Sonic
LELO
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Lelo
Soraya 2
LELO
Why we love it: LELO, a luxury retailer based out of Sweden, features a wide variety of vibrators, including G-spot wands, clit suckers, rabbit vibrators, and more. It also makes toys for couples and those with penises, like masturbators and prostate massagers. LELO only releases a few new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and durable. LELO also has its own production facility, which drives up prices, yes, but also allows the brand to do some serious quality control.
Standout toy: While plenty of toys stimulate the G-spot, the Enigma Double Sonic’s long, curved arm also hits your A-spot, a hard-to-reach, underrated erogenous zone. Not to mention, there’s a tiny (but mighty) nozzle that pulses air directly at your clit for blended orgasms—if you haven’t experienced one, now is the time. This toy can also be controlled with the LELO app, which allows you to unlock two exclusive modes: Finish Me Off mode and Out of Control mode. If you're a person who likes a lot of stimulation when you're getting down, this is a toy worth investing in—trust.
Adam & Eve
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Eve's Petite
Private Pleasure Wand
Adam & Eve
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Adam & Eve
Womanizer Enhance Pleasure Air Clitoral Stimulator
Adam & Eve
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Satisfyer
Star Force 4 Dildo
Adam & Eve
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Adam & Eve
Booty Boot Camp Training Kit
Adam & Eve
Why we love it: Like having a lot of options? Adam & Eve will be your new go-to. With toys, lingerie, lube, candles, and even a selection of sex toy cleaners to choose from (and hundreds of options in each category), you’re bound to find something new you and your partner(s) will enjoy. Plus, like some of our other favorite retailers, Adam & Eve runs sales frequently—so, if you’ve had a certain toy bookmarked for ages, check their Sale & Clearance section to see if you can find it there for less. We’re also impressed by their return policy—they’ll take any toy back for any reason within 90 days of purchase—and by their five-year warranty, which includes a full replacement toy if yours stops working. (For non-Adam & Eve brand toys, you can still get a replacement up to two years after purchase.)
Standout toy: Eve’s Petite Private Pleasure Wand may be small, but the vibes are anything but. The head has ridges and a perfectly clit-sized dip, for targeted external stimulation that won’t quit. You can experiment with 10 vibration and pulse settings—switch things up and see how long you can last, or find your favorite and stick with it. Beginners will appreciate that there’s just one button (and no cord to maneuver around), while more advanced toy users will love the waterproof design (perfect for getting it on in the tub or shower).
Dame
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Dame
Pom Palm Vibrator
Dame
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Dame
Dip Basic Vibrator
Dame
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Dame
Eva Wearable Vibrator
Dame
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Dame
Arc G-Spot Vibrator
Dame
Why we love it: Dame wins points for its aesthetically pleasing (almost cute) sex toys, beloved by many. Beyond Dame’s small but mighty selection of vibrators and cock rings, the brand also sells a wide range of bedroom accessories like lube, massage oil, candles, and sex toy cleaner. And, don’t pass by the brand’s Pillo, a supportive wedge cushion that makes plenty of partnered positions easier for all involved. Plus, you can shop knowing that you can return unopened products within seven days of purchase for a full refund, or opened products within 60 days for site credit.
Standout toy: For hands-free fun, pick up the Eva Wearable Vibrator. With a large, flat surface area and flexible wings on either side to keep it in place, its smart design makes couples’ play a breeze. And, there’s no fussy controls—just press the only button to move through each of the three vibration settings. It all bundles up into a small charging case that’s easy to tuck into your nightstand or carry-on.
Nordstrom
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Maude
Vibe Personal Massager & Vibrator
Nordstrom
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Woo More Play
Disco Stick G-Spot Vibrator
Nordstrom
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Pulse
Personal Lube and Massage Oil Warming Dispenser
Nordstrom
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Dame
Zee Bullet Vibrator
Nordstrom
Why we love it: When you think about shopping for sex toys, Nordstrom probably isn't your go-to, but in keeping with the retailer’s bountiful luxury offerings, its sexual wellness section is pretty solid. As you shop for your next rich night cream, you can peruse the retailer's impressive sex toy offerings from brands like Crave, Foria, and Dame. Nordstrom is also packed with other self-care essentials like massage oils, personal lubricants, and arousal gels. (And, for the finishing touch, don’t forget to browse the lingerie department.)
Standout toy: Step up your massage game with Pulse's innovative dispenser. It may look like a futuristic hand sanitizer machine, but it dispenses the perfect amount of unscented massage oil every time—perfectly warmed up, for you (and/or your partner’s) pleasure.
Lovehoney
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Lovehoney
Rose Clitoral Suction Stimulator
Lovehoney
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Magic Wand
Rechargeable Cordless Vibrator
Lovehoney
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Womanizer
Starlet 2 Clitoral Suction Stimulator
Lovehoney
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Lovehoney
Magic Bullet
Lovehoney
Why we love it: One of the most popular multi-retailers for online sex toy shopping, Lovehoney carries a massive variety of dildos, lubes, butt plugs, cock rings, strap-ons, anal beads, and more to strike your various fancies. The retailer also offers an in-house line of toys with talents comparable to some of our more expensive picks, but at a lower price. Plus, Lovehoney has frequent sales of up to 90% off.
Standout toy: Lovehoney’s very own sex toys are well worth digging into. Case in point: the internet-famous Rose Clitoral Suction Stimulator. This oral sex-simulating blossom is equipped with 10 air intensity levels as well as a travel lock, so it doesn't accidentally turn on in your tote. It's become so popular that Lovehoney now offers 2-in-1 variations of the famous rose, including a G-spot vibrator and an egg vibrator.
We-Vibe
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We-Vibe
Sync 2
We-Vibe
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We-Vibe
Melt 2
We-Vibe
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We-Vibe
Nova 2
We-Vibe
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We-Vibe
Moxie+
We-Vibe
Why we love it: Ready to invest a little more into a higher-tech toy? We-Vibe is the place to start. The brand’s toys are designed to be controlled from the We-Vibe app on your smartphone—and to fit easily between you and a partner (although many are also great for solo play). There’s also a great selection of hands-free options, like the Moxie+, which is made to slip seamlessly into your underwear. Bonus: They’re all quiet, in case you have thin walls or find that a loud buzz ruins the mood. And, if you try something new that you don’t quite, well, vibe with, let We-Vibe know—if it’s within 100 days of purchase, the brand will send you a voucher good for another toy of your choice.
Standout toy: The We-Vibe Sync 2 is a best-selling, hands-free vibrator with 10 intensity levels you can rotate through by using the buttons on the toy, the included remote, or the We-Vibe app. Made from silky silicone, it’s adjustable to fit different bodies, fully waterproof, and almost silent. Reviewers also note that it’s comfy to wear in all kinds of positions (or in public, if that’s your cup of tea).
Maude
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Maude
Vibe
Maude
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Maude
Medium Cone
Maude
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Maude
Dome
Maude
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Maude
Band
Maude
Why we love it: Backed by actress and co-creative director Dakota Johnson, Maude makes simple, high-quality sex toys that are designed to be inclusive for all kinds of body types and preferences. From vibrators to butt plugs to cock rings, all of the brand’s products are sleek, versatile, and easy to use. Note: All sales are final, except for the Vibe vibrator, so we recommend doing a little extra homework before you buy. Make sure to stock up on some Maude lube, condoms, and massage oil while you’re at it.
Standout toy: You’ve likely seen the brand’s Vibe around the internet—but the Cone butt plug is worth checking out, too. Whether you opt for the small or medium size, each works the same way: There’s one button that allows you to cycle through three vibration settings, plus a flared base for safer play. It also has a travel mode, so it won’t accidentally turn on in your bag or suitcase (a big win for frequent fliers).
Ulta Beauty
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Smile Makers
The Artist
Ulta Beauty
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Crave
Vesper 2 Vibrator Necklace
Ulta Beauty
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Smile Makers
The Whisperer Lipstick Vibrator
Ulta Beauty
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Unbound
Dex Compact Wand Vibrator
Ulta Beauty
Why we love it: Consider Ulta Beauty self-care central. You can grab a new bath oil, an eye mask, and a vibrator, which sounds like the perfect night in, if you ask us. Ulta Beauty's wellness shop has a curated selection of sex toys from brands like Smile Makers, Unbound, and Vush. In addition to vibrators, you can also grab other things to enhance your solo or partnered sessions–think arousal serums, lubes, and other intimacy products. If you've got some Ulta Rewards points burning a hole in your pocket, snagging a luxe new vibrator would be a great way to use them.
Standout toy: Crave’s Vesper 2 Vibrator Necklace is sleek, chic, and versatile. While it may look like just another pendant, when you take it off its chain, it doubles as a waterproof, rechargeable bullet vibrator. The smooth, metal exterior is nickel-free (ideal if you’re sensitive to jewelry or other metals) and warms up as you use it for a sensorial experience. With just one button, cycling through its four modes (low, medium, high, and wave) couldn’t be easier.
Revolve
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Woo More Play
Woo Vibez
Revolve
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Hims & Hers
OMG Ring
Revolve
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Unbound
Clutch in Poppy & Cerise
Revolve
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Goop
Ultraplush Self Heating G Spot Vibrator
Revolve
Why we love it: Revolve is (surprisingly?) a great place to buy sex toys. But considering the Dame Fin Vibrator quickly became one of the best-selling items on the site as soon as it launched, it seems like the secret's out. So you might already know that the retailer isn't just for snagging the latest designer bag or a sophisticated wedding guest dress. You can also grab sleek vibrators, plus massage oil candles, handcuffs, oral sprays, and more. If you're a beginner, they have plenty of user-friendly options from brands like Maude and Unbound. And if you're looking for something a little more experimental, they've got plenty of unique vibes that double as nightstand decor. (Hey, Goop.)
Standout toy: How cute is the Woo Vibez wand from Woo More Play? Grab onto that ergonomic heart handle and explore the five speeds this silicone toy has to offer. It can be used internally or externally and has a (very) long battery life of six hours. It also comes with a fun—although not the most discreet—travel case.
Frequently Asked Questions
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We are particularly discerning when writing about sex toys. This is because of the increased risks that accompany sex toys.
Each device must be approved by a senior member of our team prior to appearing in Allure. Additionally, our editorial team consults sexual wellness experts about the science behind product claims and independently reviews any studies cited by brands. Testers consider performance across four primary categories: efficacy, safety (including ease of use), research and the science behind specific claims, as well as product value. To learn more information on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
